Comments on: Why Is It That Many AV Vendors Simply Don't Get It? http://www.thevirtualcircle.com/2008/03/why-is-it-that-many-av-vendors-simply-dont-get-it/ WordPress site Wed, 16 Nov 2011 20:21:06 +0000 hourly 1 By: Rich Rumble http://www.thevirtualcircle.com/2008/03/why-is-it-that-many-av-vendors-simply-dont-get-it/comment-page-1/#comment-214 Rich Rumble Sat, 07 Jun 2008 16:13:58 +0000 http://havemacwillblog.com/2008/03/30/why-is-it-that-many-av-vendors-simply-dont-get-it/#comment-214 The REAL issue is Admin by default. Mac's and Linux (typically) do not require AV, because of the best practice of Least Privilege. There are naturally other factors, however, "windows is the most popular" isn't in my opinion a valid argument, windows is the easiest target because of poor design. http://richrumble.blogspot.com/2006/08/anti-admin-vs-anti-virus.html I'll write more on the blog soon, but the real flaw comes from windows, and the best defense is to lower privileges, and then put AV or white-list cludge's on top of that. Windows 8 with any luck will learn from it's previous mistakes, Vista ... ehh nice try, but people still run as admin or at least ignore alerts and click OK to everything. -rich The REAL issue is Admin by default. Mac’s and Linux (typically) do not require AV, because of the best practice of Least Privilege. There are naturally other factors, however, “windows is the most popular” isn’t in my opinion a valid argument, windows is the easiest target because of poor design.
http://richrumble.blogspot.com/2006/08/anti-admin-vs-anti-virus.html

I’ll write more on the blog soon, but the real flaw comes from windows, and the best defense is to lower privileges, and then put AV or white-list cludge’s on top of that. Windows 8 with any luck will learn from it’s previous mistakes, Vista … ehh nice try, but people still run as admin or at least ignore alerts and click OK to everything.
-rich

]]> By: Doug Woodall http://www.thevirtualcircle.com/2008/03/why-is-it-that-many-av-vendors-simply-dont-get-it/comment-page-1/#comment-213 Doug Woodall Mon, 31 Mar 2008 15:57:00 +0000 http://havemacwillblog.com/2008/03/30/why-is-it-that-many-av-vendors-simply-dont-get-it/#comment-213 Great article. But the casual user is not aware of the problem youve stated here. Its big business and that means advertising. And advertising is what makes the user buy the product. The user only knows they have a computer security product installed and thus they dont need to worry anymore. When the puter gets slow or the popups overwhelm them, they end up at a help Forum or a ask for help website. When its fixed, do they make sure it wont happen again? the majority dont. They just continue on surfin and clickin. Its funny what you said about BitDefender, Its my biggest seller. Im trying it now on my new lappie with Vista. Great article.
But the casual user is not aware of the problem youve stated here.
Its big business and that means advertising. And advertising is what makes the user buy the product.
The user only knows they have a computer security product installed and thus they dont need to worry anymore.
When the puter gets slow or the popups overwhelm them, they end up at a help Forum or a ask for help website.
When its fixed, do they make sure it wont happen again?
the majority dont. They just continue on surfin and clickin.
Its funny what you said about BitDefender, Its my biggest seller. Im trying it now on my new lappie with Vista.

]]> By: Archimedes’ Hot Tub » Blog Archive » Antivirus isn’t dead — it’s fertilizer http://www.thevirtualcircle.com/2008/03/why-is-it-that-many-av-vendors-simply-dont-get-it/comment-page-1/#comment-212 Archimedes’ Hot Tub » Blog Archive » Antivirus isn’t dead — it’s fertilizer Mon, 31 Mar 2008 15:11:15 +0000 http://havemacwillblog.com/2008/03/30/why-is-it-that-many-av-vendors-simply-dont-get-it/#comment-212 [...] Robin Bloor, an analyst mentioned in this article, has posted some comments on it, though they do not seem [...] [...] Robin Bloor, an analyst mentioned in this article, has posted some comments on it, though they do not seem [...]

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