Comments on: How To Deal With Analysts: #14 The Analyst Briefing http://www.thevirtualcircle.com/2008/04/how-to-deal-with-analysts-14-the-analyst-briefing/ WordPress site Wed, 16 Nov 2011 20:21:06 +0000 hourly 1 By: Robin Bloor http://www.thevirtualcircle.com/2008/04/how-to-deal-with-analysts-14-the-analyst-briefing/comment-page-1/#comment-222 Robin Bloor Wed, 09 Apr 2008 16:04:09 +0000 http://havemacwillblog.com/2008/04/06/how-to-deal-with-analysts-14-the-analyst-briefing/#comment-222 Thanks for this Carl. You are quite right. "The analyst didn't get it" is probably a widely used defence to cover up "the analyst got it and didn't like it." But even if the analyst genuinely didn't get it, it means the messaging was at fault. Behaving like an emu is not a sensible way to deal with analyst objections. Thanks for this Carl. You are quite right. “The analyst didn’t get it” is probably a widely used defence to cover up “the analyst got it and didn’t like it.” But even if the analyst genuinely didn’t get it, it means the messaging was at fault.
Behaving like an emu is not a sensible way to deal with analyst objections.

]]> By: Carl http://www.thevirtualcircle.com/2008/04/how-to-deal-with-analysts-14-the-analyst-briefing/comment-page-1/#comment-221 Carl Tue, 08 Apr 2008 21:53:31 +0000 http://havemacwillblog.com/2008/04/06/how-to-deal-with-analysts-14-the-analyst-briefing/#comment-221 good post, but you missed 5. The analyst tried to direct you to an area of more interest but you didn't pick up on the redirection I remember one spectacularly awful presentation where the vendor wanted to spend 30 minutes explaining why his (let's say) "performance enhancer" was necessary. We repeatedly told him that we knew why the idea was valuable, but needed him to explain how it differed from the two dozen existing products in the segment. Unfortunately, he was determined not to do so... Afterwards, I learned that he was convinced that this was a case of 1. The analyst "didn't get it"... good post, but you missed
5. The analyst tried to direct you to an area of more interest but you didn’t pick up on the redirection

I remember one spectacularly awful presentation where the vendor wanted to spend 30 minutes explaining why his (let’s say) “performance enhancer” was necessary. We repeatedly told him that we knew why the idea was valuable, but needed him to explain how it differed from the two dozen existing products in the segment. Unfortunately, he was determined not to do so… Afterwards, I learned that he was convinced that this was a case of 1. The analyst “didn’t get it”…

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