http://www.thevirtualcircle.com/2008/06/how-to-deal-with-analysts-19-white-papers/ WordPress site Wed, 16 Nov 2011 20:21:06 +0000 hourly 1 http://www.thevirtualcircle.com/2008/06/how-to-deal-with-analysts-19-white-papers/comment-page-1/#comment-300 Admin Sat, 09 Aug 2008 18:55:48 +0000 http://havemacwillblog.com/2008/06/16/how-to-deal-with-analysts-19-white-papers/#comment-300 Fees for writing white papers are usually in the range $10,000 to $25,000 depending upon the nature of the paper, the research involved etc. I've heard that J K Rowling has made about $1 billion from writing a series of Harry Potter books. By comparison, white papers are dirt cheap. Of course the analysts doing the writing don't get the fee, the analyst company does. Analyst companies rarely do well and many die out. It's not a particularly well paid profession. The fees are reasonable given the cost of doing the work. Fees for writing white papers are usually in the range $10,000 to $25,000 depending upon the nature of the paper, the research involved etc. I’ve heard that J K Rowling has made about $1 billion from writing a series of Harry Potter books. By comparison, white papers are dirt cheap.
Of course the analysts doing the writing don’t get the fee, the analyst company does. Analyst companies rarely do well and many die out. It’s not a particularly well paid profession. The fees are reasonable given the cost of doing the work.

]]> http://www.thevirtualcircle.com/2008/06/how-to-deal-with-analysts-19-white-papers/comment-page-1/#comment-301 jhonovich Sat, 09 Aug 2008 05:44:45 +0000 http://havemacwillblog.com/2008/06/16/how-to-deal-with-analysts-19-white-papers/#comment-301 I have heard that analyst companies are paid $10,000 or more to write these whitepapers. Is this true? This sounds like a lot of money. How do analysts justify such pricing? Perhaps I am just naive . . . I have heard that analyst companies are paid $10,000 or more to write these whitepapers. Is this true? This sounds like a lot of money. How do analysts justify such pricing? Perhaps I am just naive . . .

]]> http://www.thevirtualcircle.com/2008/06/how-to-deal-with-analysts-19-white-papers/comment-page-1/#comment-299 Column 2 by Sandy Kemsley : The missing links Thu, 17 Jul 2008 15:22:37 +0000 http://havemacwillblog.com/2008/06/16/how-to-deal-with-analysts-19-white-papers/#comment-299 [...] How To Deal With Analysts: #19 White Papers | HaveMacWillBlog (aka Robin Bloor’s Blog)How analysts are hired to write white papers, and the types of papers produced. Under this categorization, I write “thought leadership” papers for vendor clients. [...] [...] How To Deal With Analysts: #19 White Papers | HaveMacWillBlog (aka Robin Bloor’s Blog)How analysts are hired to write white papers, and the types of papers produced. Under this categorization, I write “thought leadership” papers for vendor clients. [...]

]]>