Comments on: Microsoft, Am I Missing Something?

By: Apple Satire: Microsoft Should Hire Matt Groening | HaveMacWillBlog (aka Robin Bloor’s Blog)

Wed, 03 Dec 2008 08:12:20 +0000

[...] Microsoft’s fight back has imho been weak (see Microsoft Fights Back Against Apple and Microsoft, Am I Missing Something) Those ads were teasers, but they failed to even mention the 800lb gorilla in the [...]

By: Bloor Robin

Bloor Robin — Mon, 15 Sep 2008 20:07:37 +0000

OK. I like this idea. I’m not sure it’s effective though because I don’t think you counter a negative campaign like Apple’s “I’m a Mac & I’m a PC” with a positive campaign that plays to the brand.
The question I guess is when you think “PC” do you think of the Micrsoft ads or the Apple ads?
But never mind, this may just be the beginning of a Microsoft campaign that unfolds into something quite clever..

By: svenllr

svenllr — Mon, 15 Sep 2008 17:15:12 +0000

Like you, Robin, I first didn’t get the point of the new commercials. No where in the first one is there any mention of Vista let alone Windows. After watching the second installment, it dawned on me, Microsoft is trying to counter the effects of the Mac PC ads by Apple. Instead of fighting toe-to-toe with Apple, it’s decided to fix its tarnished image as a big ‘ol company that doesn’t care one bit about its customers. Microsoft is going for the warm and fuzzies. It’s attempting to repair its tarnished image. These commercials are all about branding. Once customers feel good about Microsoft, it will feel good about its products.