Comments on: Why The Apple Rumor Factory Is Working Overtime http://www.thevirtualcircle.com/2008/12/why-the-apple-rumor-factory-is-working-overtime/ Just another WordPress site Wed, 28 Jul 2010 14:32:50 +0000 hourly 1 http://wordpress.org/?v=abc By: Bloor Robin http://www.thevirtualcircle.com/2008/12/why-the-apple-rumor-factory-is-working-overtime/comment-page-/#comment-474 Bloor Robin Wed, 31 Dec 2008 20:22:40 +0000 http://havemacwillblog.com/2008/12/31/why-the-apple-rumor-factory-is-working-overtime/#comment-474 Cost, timelines etc. is a variant of the "official story" for pulling out. I'd find it easier to believe if someone gave me some hard facts on this. My knowledge of the commercial payback from large conferences comes from talking to those that organize them and the usual story is of a dramatic payoff. I find it difficult to believe that Macworld is an exception, especially given the quality of PR that emerges - which simply cannot be achieved by talking to local journalists. But I guess it's possible. Best wishes to you too for the new year. It could be a tough one. Cost, timelines etc. is a variant of the “official story” for pulling out. I’d find it easier to believe if someone gave me some hard facts on this. My knowledge of the commercial payback from large conferences comes from talking to those that organize them and the usual story is of a dramatic payoff. I find it difficult to believe that Macworld is an exception, especially given the quality of PR that emerges – which simply cannot be achieved by talking to local journalists. But I guess it’s possible.

Best wishes to you too for the new year. It could be a tough one.

]]> By: drgardner http://www.thevirtualcircle.com/2008/12/why-the-apple-rumor-factory-is-working-overtime/comment-page-1/#comment-475 drgardner Wed, 31 Dec 2008 20:01:11 +0000 http://havemacwillblog.com/2008/12/31/why-the-apple-rumor-factory-is-working-overtime/#comment-475 I'd have to disagree with you that Steve Jobs illness is the only reason pulling out of Macworld makes sense. The company has proven - with its Town Hall announcements and other standalone events - that they're capable of drawing the press to announcements. So they don't really need Macworld for the publicity. These sorts of events - as I'm sure you appreciate - are hellishly expensive. Even worse, from their perspective, they leave Apple beholden to someone else's timeline - failure to produce "one more thing" at the event will also lead to a drubbing of the stock price and disappointment by fans. All that said, I'm not sure what to make of the reports of Job's near death status. The company denies it - although every company quote I've heard seems carefully phrased so as to provide plausible deniability in responding to the inevitable lawsuits. As you note, as always, time will tell. In some ways, the more interesting question is whether the company can rebound and adapt to move from singular leadership to a more collaborative environment. Best wishes for the new year. I’d have to disagree with you that Steve Jobs illness is the only reason pulling out of Macworld makes sense. The company has proven – with its Town Hall announcements and other standalone events – that they’re capable of drawing the press to announcements. So they don’t really need Macworld for the publicity. These sorts of events – as I’m sure you appreciate – are hellishly expensive. Even worse, from their perspective, they leave Apple beholden to someone else’s timeline – failure to produce “one more thing” at the event will also lead to a drubbing of the stock price and disappointment by fans.

All that said, I’m not sure what to make of the reports of Job’s near death status. The company denies it – although every company quote I’ve heard seems carefully phrased so as to provide plausible deniability in responding to the inevitable lawsuits. As you note, as always, time will tell. In some ways, the more interesting question is whether the company can rebound and adapt to move from singular leadership to a more collaborative environment.

Best wishes for the new year.

]]>