The Death of the Data Center (Part 1)

April 18th, 2009 Comment Go to comments

Most data centers are inefficient, in the wrong place and built to the wrong scale. It’s sad, but it’s true and IT departments across the world are going to have to adjust to this reality. It’s an unwelcome surprise and right now there’s a certain amount of “cloud denial” taking place.

Nevertheless, the destiny of the data center is clear. It’s going to evaporate into the cloud and it will happen a lot faster than many people expect. What I’m talking about is Infrastructure as a Service (IaaS) which looks set to outpace other cloud propositions such as platform as a service and software as a service (PaaS and SaaS).

Why?

Let’s cut to the chase:

For a well scaled data centers with tens of thousands of servers, you can roughly categorize annual data center costs in the following ratios as:

  • Land 2%
  • Architectural (i.e. buildings) 7%
  • Core and shell costs 9%
  • Mechanical/Electrical 82%

(for source click here)

The main point here is that 82% of the costs are directly proportional to the computer workload and less than 10% are proportional to building space. And this means that if you’re hiring out data center resource you may as well charge by the watt of electricity consumed.

There’s an interesting Microsoft paper that you can download, which discusses the issue in some depths – using a hypothetical 50,000 server data center. It gives the following electromechanical cost ratios.

  • Server hardware: about 45% of the cost.
  • Infrastructure: (i.e. power distribution and cooling.) 25% of the cost.
  • Power (electricity cost): about 15% of the cost.
  • Networking equipment & comms: 15% of the cost.

Can you see what’s missing here? No?  How about staff? Microsoft didn’t include staff costs, because it was less than 5% of the total. They suggest that a scaled up data center needs about one member of staff per thousand servers, compared to one per hundred in the typical corporate data center. If you merge the two sources I’m using here, you get these percentages:

  • Land 2%
  • Architectural (i.e. buildings) 7%
  • Core and shell costs 9%
  • Server hardware cost 36.9%
  • Power distribution and cooling 20.5%
  • Electricity cost 12.3%
  • Networking equipment & comms: 12.3% of the cost.

The Bottom Line

So what’s the bottom line? The actual cost ratios between these various items don’t really matter. I’ve seen figures that suggest higher power costs than these and lower server costs. These ratios will certainly move around a bit depending on what kind of workloads you happen to be scaling, local power costs and other contextual factors. But what matters most is that the staffing costs are almost irrelevant.

Question: What kinds of businesses are there where staffing costs are pretty much irrelevant?

Answer: Oil & Gas, Mining, Steel, Chemicals, Utilities, Heavy Construction, Shipbuilding, Heavy Engineering, etc.

What makes winners and losers in these industries is effective utilization of very expensive assets. That’s what sorts out the heroes from the zeroes.

Data centers as they exist now “in the enterprise” are a cottage industry that is about to be gobbled up by mass production. If you want to know what’s going to happen, then think in terms of the “cost per watt” of a data center falling by about 80 to 90% in the next 10 years due to massive scaling. Historically, that kind of cost collapse can be pretty much guaranteed when a cottage industry gets replaced by truly efficient mass production.

That kind of cost collapse guarantees that data centers are going to evaporate into the cloud.

See also:

The Death of the Data Center: The Model
The Death of the Data Center: Location, Location, Location
The Death of the Data Center: Power
The Death of the Data Center: Cooling
The Death of the Data Center: Networking
The Death of the Data Center: Server Hardware
The Death of the Data Center: The Software
The Death of the Data Center: Software Optimization

  1. April 19th, 2009 at 14:01 | #1

    It’s a good theory, but I am wondering about putting it into practice. If you were made CIO of a large multi-national with tens of data centres worldwide housing everything from mainframes to x86 Windows and Linix servers, running 30 years worth of legacy, with various outsourcing and managed services arrangements in place and regulators on your back, what would your 5 year plan look like for starting the migration of everything into the cloud? Which order would you do things in and over what timescale? And which actual clouds would you be migrating to – i.e. whose datacentre(s) would all of your infrastructure end up running on? – Google, Amazon, IBM, …?

  2. Bloor Robin
    April 19th, 2009 at 14:36 | #2

    If it was as difficult to move software and data as you seem to be suggesting then disaster recovery configurations would be an impossibility. It just isn’t that hard at all. It’s particularly easy with Windows and Linux, because most systems on these platforms have not been tailored to specific hardware configurations. The strategy will be the collapsing balloon. Companies will evacuate the data center system by system, service by service. You may have witnessed how compelling virtualization was in the past few years. The cloud will be more dramatic by far because the economics are so much more compelling. (Btw, wasn’t virtualization about moving systems and data around?)
    As for whose infrastructure – it will probably turn into a very competitive market. The MSPs have an advantage because they’ve already got solutions in place for metering and IT security and just about everything else. There are already many players in this game, but the giants will probably turn out to be HP, IBM, Cisco, Microsoft, Amazon, EMC, Accenture, CSC and maybe one or two other established IT giants. Some of these are already in the game. I don’t think Google or Yahoo want to be in the IaaS business.

  3. Bloor Robin
    April 19th, 2009 at 14:50 | #3

    Dale

    Another thought. A few years ago HP took $1 billion of costs out of its IT operation by consolidating all of its data centers around three data centers (in Atlanta, Austin & Houston). The project took 18 months to 2 years I seem to remember. So a direct answer to your question:

    A CIO of a large multi-national with tens of data centres worldwide housing everything from mainframes to x86 Windows and Linux servers, running 30 years worth of legacy, with various outsourcing and managed services arrangements in place and regulators on your back, what would the 5 year plan look like.

    Seems it would look like a 2 year plan.

  4. April 19th, 2009 at 16:14 | #4

    OK – thanks for your additional thoughts.

  5. Eddie Cejvan
    April 22nd, 2009 at 17:55 | #5

    I agree 100%
    The services won’t be migrated to the cloud as Dale asks, the IaaS approach due to the influence of commoditization turns your existing efforts into a cloud.

    I am currently working on a 3 year strategy for the Victorian State Dept. of Education and have outlined a very similar approach.

    Here are a couple of picture I’ve used in my presentation, feel free to use them. If you do, a source credit to innthink http://www.innthink.com would be appreciated.

    After I’ve redesigned the innthink site these images will be on there with context.

    ICT Infrastructure Yesterday
    http://files.me.com/threeddie/720gba

    ICT Infrastructure Tommorow
    http://files.me.com/threeddie/f2hxeu

    Eddie

  6. Bloor Robin
    April 23rd, 2009 at 20:57 | #6

    Thanks for this contribution Eddie.

  1. April 19th, 2009 at 16:34 | #1
  2. April 20th, 2009 at 00:45 | #2
  3. April 25th, 2009 at 06:23 | #3
  4. April 27th, 2009 at 06:05 | #4
  5. May 7th, 2009 at 12:37 | #5