Who Is Really Acquiring Sun?

August 19th, 2009 Comment Go to comments

In the world of servers, the commodity Intel server is currently dominant, but not by as much as you might think. It accounts for around 50% of all revenue spent on servers. Despite predictions that the Unix server market would enter terminal decline, being overwhelmed by loosely coupled commodity Intel servers, Unix is still going strong. Unix servers, primarily running Solaris, HP-UX and AIX, still account for about 35% of all server revenues. In fact, in growth markets (China, India, Russia, Brazil, Korea, etc.) Unix has a larger share; 38% of the market compared to around 30% in North America and most of Europe.

A Tale of Three Chips

Now take a look at the graph below. It’s from IDC (with annotation by IBM) and it shows the market share movement of the big three Unix players from 1999 up to now. You could title it, the inexorable rise of IBM’s P Series. In the period from late 2000 to Q2 2009, IBM has more than doubled its market share to a level previously unequalled by any vendor. IBM is walking away with the market, while both Sun and HP shed market share in roughly equal measure.

Although it would be an oversimplification, you can look at this as the tale of 3 chips, Sun’s SPARC chip, the Intel/HP Itanium and IBM’s Power chip. Take a look at the recent record of benchmarks carried out by these vendors and the Power chip is so far ahead it’s embarrassing. Someone should stop the fight.

pd053IBM

After the dot com collapse stripped Sun of a good deal of its revenues, it was always going to have a hard time funding the continued evolution of SPARC. In contrast, HP has no-one to blame but itself. Itanium looks very much like a failure of engineering. You either have to conclude that HP made the wrong technology bet or that IBM’s engineering team has performed out of its skin. Either way, as the graph so clearly indicates, HP has only just been able to keep pace with Sun and IBM has been picking the pockets of both vendors.

If you look at this graph, the logic of IBM’s bid for Sun was clear. It would have instantly put IBM in the catbird seat. SPARC would have been laid to rest, IBM would have migrated the Sun customer base and HP would have struggled to stay relevant. But Sun balked at IBM’s terms, and Oracle stepped in.

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  1. August 20th, 2009 at 10:46 | #1

    Robin, if you get a chance, ask IBM what they are doing with their PAVE aka Transitive acquisition. Certainly they might have legal obstacles in emulating SPARC on Power, but they have the technology to do it and using binary emulation that doesn’t require recompilation.

    I wrote this earlier this year http://cathcam.wordpress.com/2009/03/18/whither-ibm-sun-and-sparc/

  2. August 21st, 2009 at 12:10 | #2

    FYI, Spark is actually spelled SPARC.

  3. James Huston
    August 25th, 2009 at 11:33 | #3

    Robin,
    Nice article. If you look a the U.S. market share numbers the success is even more dramatic as POWER now has 50% of the UNIX market.

    Some vendors focus on units shipped which is the opposite of what customers really want. Unfortunately, there is no way to measure “number of virtual servers shipped” that is where POWER excels. Revenue which shows where frugal customers spend their investments is the best measure available, plus it also shows the health of the business.

    Jim

  4. Carlo Castillo
    August 26th, 2009 at 00:50 | #4

    @Mark, the main purpose as of now for the Transitive acquisition has been to facilitate running Linux x86 applications on AIX without the need for recompilation. Aside from that, there is no current information what else it serves.

  5. Bloor Robin
    August 21st, 2009 at 12:41 | #5

    Thanks for spotting the typo.

  1. August 24th, 2009 at 03:13 | #1